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Roberta Baldwin

at Keller Williams NJ Metro Group

Over the past 25 years, Roberta Baldwin, a Certified Luxury Home Marketing Specialist, has been one of Essex County, NJ's most respected real estate professionals, often quoted in the national media, recently featured on "House Hunters" and for 2 seasons a principal on the early HGTV hit real estate show "Bought & Sold." A founding partner in the #1 performing brokerage office in all of Essex County, NJ -- located in popular Montclair -- she has been a "Triple Platinum" achiever in the top .05% of KW agents worldwide and co-principal (with Nancy Chu) of the standout ChuBaldwinHomes team. Notably, ChuBaldwinHomes has been a Real Trends Top 500 US Team. A recipient of the New Jersey Association of Realtors' Circle of Excellence Sales Award since career inception, Roberta brings a myriad of talents to the job of helping clients buy and sell homes. An award-winning former journalist, author, newspaper editor, marketing and publishing executive, her well-honed organizational, creative, and people skills are brought to bear on every deal she negotiates. is the anchor of a fabulous buyer AND seller search experience. She and her team of top producers offer sellers a sophisticated mix of high technology marketing and sensitive interpretation their personal needs, while offering buyers the expert advice and knowledge of local towns, schools and commutes they need to move confidently into home ownership. Considered an expert on pricing, buyer/seller psychology and staging homes to maximize value, she has been interviewed by The New York Times, NJ Star Ledger, NY Post, Nightline (ABC), Early Morning (CBS), and MSNBC, among others. Roberta and The Team are virtually unmatched in their marketplace, stressing service and integrity in every deal they do. Prior to joining Keller Williams NJ Metro Group in 2010 as a franchise partner, she was one of RE/MAX NJ's top Tri-State agents and one of the earliest adapters of website technology in the US. For the 11th consecutive year, Roberta has been chosen for the national Five Star Professional award for customer service, as seen in New Jersey Monthly, with special mention in Forbes and Fortune -- an elite standard that cements her position as the West Essex (NJ) region's premiere real estate consultant. Visit Roberta and her team at, and